Stop pushing productsâ€”and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weâ€™ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itâ€”and your customersâ€”at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business youâ€™re really inCreate products that perform the jobs people need to get doneGet a birdâ€™s-eye view of your brandâ€™s strengths and weaknessesTap a market thatâ€™s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing